John Briggs is not just known for his expressive t-shirts, but his strong stance that business owners should keep more of their money to build long-term wealth.

As the founder of Incite Tax and the author of another book, Profit First For Microgyms, he has built an amazing team of Nontraditional accountants to help combat the IRS bullying and change the accounting industry from within.

Through his 12+ years of Entrepreneurship he has learned that achieving a highly profitable business can be overwhelming, particularly with all the barriers and unknowns that new owners are forced to deal with. Entrepreneurs can quickly become stressed and often sadly give up on the mission that they set out for because of burnout.

In much the same way that the body needs blood to survive, our economy needs small businesses, the lifeblood of the economy, to stay healthy and to grow more resilient. To this end, John is a man on a mission to give entrepreneurs a new workday standard so they avoid burnout and stay in business. He helps them be more productive by actually working less so they can have a happy and fulfilled life both in and out of their business. And he talks the walk by battling against the traditional CPA culture of “overwork, underpaid, pay your dues and suffer while you’re at it” mentality by providing his team a healthy work life balance even during busy tax seasons.